Toyota Re-introduces the Land Cruiser 70

Toyota Motor Corporation (Toyota) today announced that it has re-introduced the Land Cruiser “70” in Japan. With this reintroduction, the powertrain, handling stability, design, and safety performance have been updated while maintaining the main characteristics of 70, such as reliability, durability, and ability to travel on rough roads.

The re-introduced Toyota Land Cruiser 70 comes with a range of updated specifications, including:


  • 3.5L V6 diesel engine
  • Delivers more power and torque while maintaining fuel efficiency


  • New suspension system for improved handling stability


  • New steering system for enhanced responsiveness and control


  • Updated LED headlights and taillights for a modern look


  • New airbags for added protection
  • Driver assistance features for enhanced safety


  • Starts at ¥4,530,000 (approximately $35,000) in Japan

Overall, the re-introduced Land Cruiser 70 retains the rugged and reliable characteristics of the original while incorporating modern features and technology. It is sure to appeal to enthusiasts and collectors who appreciate its heritage and off-road capability.

A Legendary Vehicle Reborn

The Land Cruiser 70 was originally launched in 1984 as a rugged and reliable off-road vehicle. It quickly gained popularity among enthusiasts for its durability, off-road capability, and stylish design. The vehicle was discontinued in Japan in 2004, but it continued to be produced and sold in other markets around the world.

Updated for Modern Times

The new Land Cruiser 70 retains the same basic design as the original, but it has been updated with several modern features. The powertrain has been upgraded to a new 3.5L V6 diesel engine that delivers more power and torque while maintaining fuel efficiency. The handling stability has been improved with new suspension and steering systems. The design has been updated with new LED headlights and taillights. The safety performance has been enhanced with new airbags and driver assistance features.

A Symbol of Toyota’s Heritage

The Land Cruiser 70 is a symbol of Toyota’s heritage of building rugged and reliable vehicles. The reintroduction of this legendary vehicle is sure to excite enthusiasts and collectors around the world.


The Land Cruiser 70 will be available for sale in Japan starting today. Pricing starts at ¥4,530,000 (approximately $35,000).

About Toyota

Toyota Motor Corporation (Toyota) is a global leader in the automotive industry. Toyota produces a wide range of vehicles, including passenger cars, trucks, buses, and motorcycles. Toyota is also a leader in developing innovative technologies, such as hybrid and electric vehicles. Toyota is committed to providing its customers with the best possible products and services.

The Toyota Land Cruiser has been in production since 1951, and there have been many different versions of the vehicle over the years. The most recent version, the Land Cruiser 300 Series, was introduced in 2021.

Here is a comparison of the different versions of the Land Cruiser:

VersionYear IntroducedBody StyleEngineDimensionsFuel EconomyOff-Road CapabilityPrice
Land Cruiser 701984SUV, pick-up truck2.4L inline-4, 4.0L inline-6, 4.2L diesel inline-64,890 mm (L) 1,880 mm (W) 1,850 mm (H)8.6 liters per 100 kilometers (38 mpg)Excellent$35,000
Land Cruiser 801990SUV, pick-up truck4.2L inline-6, 4.5L V84,770 mm (L) 1,855 mm (W) 1,800 mm (H)9.9 liters per 100 kilometers (31 mpg)Good$45,000
Land Cruiser 901998SUV4.2L inline-6, 4.5L V84,580 mm (L) 1,905 mm (W) 1,820 mm (H)12.5 liters per 100 kilometers (23 mpg)Good$55,000
Land Cruiser 1002002SUV, pick-up truck4.5L V8, 4.7L V84,990 mm (L) 1,870 mm (W) 1,805 mm (H)14.5 liters per 100 kilometers (22 mpg)Excellent$65,000
Land Cruiser 1202007SUV, pick-up truck4.0L V6, 4.5L V84,810 mm (L) 1,880 mm (W) 1,880 mm (H)12.2 liters per 100 kilometers (23 mpg)Very good$75,000
Land Cruiser 2002015SUV, pick-up truck4.6L V8, 5.7L V85,095 mm (L) 1,970 mm (W) 1,895 mm (H)13.3 liters per 100 kilometers (22 mpg)Very good$85,000
Land Cruiser 3002021SUV3.5L V6, 3.5L V6 hybrid4,965 mm (L) 1,945 mm (W) 1,870 mm (H)10.2 liters per 100 kilometers (23 mpg)Excellent$105,000

As you can see, the Land Cruiser has evolved over the years, becoming larger, more luxurious, and more fuel-efficient. However, it has always retained its reputation for being a rugged and capable off-road vehicle.

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