Uber is preparing a strategic push into India’s B2B logistics sector through integration with the Open Network for Digital Commerce (ONDC), a state-backed initiative revolutionizing the country’s digital trade ecosystem. The move signals Uber’s ambition to diversify beyond ride-hailing and challenge established players like Delhivery and Porter in India’s booming $300B logistics market.
Table of Contents
Uber’s ONDC Logistics Play: Key Details
1. The ONDC Advantage
✔ Access to 12M+ SMEs on the government’s open network
✔ Interoperability with existing e-commerce/logistics players
✔ Lower customer acquisition costs vs. standalone apps
2. Service Offerings
🚚 Uber Connect B2B (same-day urban deliveries)
🚛 Uber Freight Lite (medium-haul trucking for MSMEs)
📦 Warehousing integrations via ONDC partners
3. Tech Differentiators
✔ Dynamic pricing algorithms adapted from surge pricing
✔ Real-time GST/tax compliance automation
✔ Multi-modal transport (2-wheelers to trucks)
Why India? Why Now?
- ONDC’s rapid growth (processed 8M+ transactions/month)
- Post-Covid MSME digitization wave
- Uber’s declining ride-hailing margins necessitating new revenue streams
“This is about building the rails for India’s next-gen commerce,” said Prabhjeet Singh, Uber India President.
Competitive Landscape
Uber will face off against:
📦 Delhivery (established logistics leader)
🛵 Porter (intra-city specialist)
🔄 Shadowfax (quick commerce backbone)
Analysts note Uber’s driver network and tech stack give it unique advantages.
Challenges Ahead
⚠️ Last-mile infrastructure gaps in Tier 2/3 cities
⚠️ Price sensitivity of Indian SMBs
⚠️ Regulatory scrutiny over foreign dominance
Rollout Plan
- Pilot launch in Delhi-NCR, Bengaluru Q3 2025
- Full ONDC integration by Q1 2026
- 200K+ drivers to be onboarded initially