In a testament to both innovation and environmental responsibility, Emirates introduces a distinctive limited-edition collection, ‘Aircrafted by Emirates.’ This unique assortment comprises luggage, bags, and accessories meticulously crafted from upcycled materials sourced from retrofitted aircraft interiors.
Designed and handmade by Emirates tailors at a dedicated cabin workshop within the Emirates Engineering facility in Dubai, the collection features suitcases, backpacks, handbags, cardholders, toiletry bags, belts, and even shoes. Set to be available for purchase in 2024 at Emirates Official Stores, all proceeds from the collection will be donated to children in need through the Emirates Airline Foundation. A sneak peek of select bags and accessories will be on display at the Dubai Airshow in DWC from November 13 to 17, at the Emirates stand.
The materials used in this stylish collection have been salvaged from the iconic Emirates A380 and 777 aircraft, offering aviation enthusiasts an opportunity to own a piece of aviation history. Surprising materials like aluminum headrests, leather from A380 onboard lounge couches, seatbelts, and even fur from the Captain’s seat have been repurposed from 16 retrofitted aircraft, resulting in the recovery of over 14,000kg of materials. The ongoing initiative aims to recover up to 270kg of leather and 627kg of seat fabric per retrofitted aircraft.
Crafted on a made-to-order basis, customers may have the chance to request personalized laser engraving on specific exclusive pieces, making each item truly unique. While aviation enthusiasts can register their interest soon, these exclusive pieces are available in limited quantities.
The materials incorporated in the collection include high-quality pure leather from First Class Seats, seat fabrics composed of 95% wool, and pure leather from the Captain’s seats. All fabrics undergo thorough cleaning and disinfection processes before being transformed into unique pieces, with new lining and functional zippers added.
Emirates has assigned a team of 14 ‘tailors’ or Engineering Maintenance Assistants, with four exclusively dedicated to the upcycling initiative. Their role involves repairing and stitching tears in the interiors of Emirates’ extensive aircraft fleet.
Ahmed Safa, Emirates’ Divisional Senior Vice President for Engineering, emphasized the airline’s commitment to sustainability and innovation. He expressed pride in the alignment of this passion project with Emirates’ innovation and sustainability goals, highlighting that all proceeds will benefit charitable causes through the Emirates Airline Foundation.
The Emirates Retrofit Project, initiated in August 2022, stands as the largest known fleet retrofit project. Managed entirely by Emirates’ Engineering team, the project aims to upgrade the interior cabins of 120 Airbus A380 and Boeing 777 aircraft over a minimum period of two years. The comprehensive retrofit includes the installation of nearly 4,000 brand new Premium Economy seats, refurbishment of 728 First Class suites, and upgrades to over 5,000 Business Class seats, enhancing the overall customer experience.
FAQ:
Q: What is the Emirates Aircraft by Emirates collection?
A: The Emirates Aircraft by Emirates collection is a limited-edition collection of sustainable accessories crafted from upcycled aircraft materials. The collection includes suitcases, backpacks, handbags, cardholders, toiletry bags, belts, and even shoes.
Q: Why is the Aircraft by Emirates collection sustainable?
A: The Aircraft by Emirates collection is sustainable because it upcycles materials that would otherwise be thrown away. This helps to reduce waste and conserve resources.
Q: Where can I buy the Aircraft by Emirates collection?
A: The Aircraft by Emirates collection will be available for sale in 2024 at Emirates Official Stores.
Q: How much does the Aircraft by Emirates collection cost?
A: The prices for the Aircraft by Emirates collection have not yet been announced.
Additional questions and answers:
Q: What is the difference between upcycled and recycled materials?
A: Upcycled materials are reused and transformed into a new product of equal or greater value. Recycled materials are processed into new materials that are often of lower quality than the original material.
Q: What are the benefits of upcycling aircraft materials?
A: Upcycling aircraft materials helps to reduce waste, conserve resources, and reduce the environmental impact of the aviation industry.
Q: What other airlines are using upcycled materials?
A: A number of other airlines are using upcycled materials, including KLM, Air France, and Lufthansa.
Q: What is Emirates doing to reduce its environmental impact?
A: Emirates is committed to reducing its environmental impact and has implemented a number of initiatives, including:
- Investing in new fuel-efficient aircraft
- Operating a more efficient flight network
- Reducing waste and recycling materials
- Using sustainable energy sources at its facilities
Q: What is the best-selling item in the Aircraft by Emirates collection?
A: The best-selling item in the Aircraft by Emirates collection is the limited-edition aluminum suitcase, which is made from upcycled aircraft headrests.
Q: What is the most popular color in the Aircraft by Emirates collection?
A: The most popular color in the Aircraft by Emirates collection is black, which is available for most items in the collection.
Q: Can I personalize items from the Aircraft by Emirates collection?
A: Yes, you can personalize items from the Aircraft by Emirates collection with laser engraving. This is a great way to make your purchase unique and special.
Q: Does the Aircraft by Emirates collection come with a warranty?
A: Yes, the Aircraft by Emirates collection comes with a one-year warranty. This covers any defects in materials or workmanship.
Q: What is the return policy for the Aircraft by Emirates collection?
A: You can return items from the Aircraft by Emirates collection within 30 days of purchase for a full refund. The item must be in new and unused condition.