Apple Marks World AIDS Day with (RED)

Company Raises Funds for the Global Fund to Fight HIV/AIDS Through App Store and Apple Watch Promotions

In commemoration of World AIDS Day, Apple has launched initiatives to support the Global Fund to Fight HIV/AIDS, including exclusive in-app purchases of popular App Store games and a special promotion for the Apple Watch Series 9 (PRODUCT)RED.

Throughout this week, December 1 through December 4, Apple will donate all proceeds from exclusive in-app purchases in three popular games on the App Store:

  • Angry Birds 2
  • Candy Crush Saga
  • Homescapes

These in-app purchases will provide players with unique items and experiences within the games while also contributing to a worthy cause.

Additionally, customers who order an Apple Watch Series 9 (PRODUCT)RED by December 21 will receive a special donation to the Global Fund. This promotion extends the spirit of giving during the holiday season and helps combat HIV/AIDS, which continues to impact millions of lives worldwide.

Apple’s partnership with (RED) has raised over $625 million since 2006, making it one of the largest private sector contributors to the Global Fund. These funds have supported a wide range of programs aimed at preventing and treating HIV/AIDS, providing essential services to affected communities.

By combining in-app purchases and product promotions, Apple is effectively leveraging its vast platform to raise awareness and funds for the fight against HIV/AIDS. The company’s efforts align with its commitment to social responsibility and demonstrate its dedication to addressing global health challenges.

As World AIDS Day serves as a reminder of the ongoing fight against HIV/AIDS, Apple’s initiatives are a testament to the power of technology to make a positive impact.

Additionally, now through December 8, Apple will donate $1 for every purchase made using Apple Pay on, through the Apple Store app, or at an Apple Store location.2 Customers can buy any Apple product or accessory and help save lives, and hundreds of Apple Store locations around the world will mark the day with in-store displays.

Across its services, Apple is also creating opportunities for its customers to learn more about HIV/AIDS, as well as those affected by the disease and the heroes fighting against it. In the U.S., Apple Books readers can browse a special collection of fiction and nonfiction books and audiobooks from around the world that amplify the multiplicity of voices in the fight for AIDS awareness and advocacy. Listeners can dive into the history of the HIV/AIDS epidemic in the U.S. and abroad, and hear stories from activists, artists, and everyday people, on Apple Podcasts. Viewers can explore a compelling collection of shows and movies on the Watch Now tab that shines a light on the human cost of the HIV/AIDS epidemic, on the Apple TV app. And Apple Music subscribers can listen to a curated selection of music from across Africa, including Nigerian artists from Mavin Records.

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