Toyota Motor Corporation (Toyota) today unveiled its all-new Toyota Crown Sedan model in Japan, marking a significant evolution of the company’s flagship sedan. The new Crown embodies Toyota’s vision of a future where sedans can seamlessly blend personal and business purposes, offering a refined driving experience, luxurious comfort, and advanced technology.
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Key Highlights of the All-New Crown:
- Bold and modern exterior design
- Refined and comfortable interior
- Exceptional driving experience thanks to TNGA platform
- Newly developed multi-stage hybrid system for improved fuel efficiency
- Advanced Toyota Safety Sense (TSS) suite
- Next-generation infotainment system with intuitive voice control and seamless connectivity
- Flexible seating arrangements and generous interior space
The all-new Crown is scheduled to launch in Japan in November 2023. Toyota plans to introduce the Crown to other markets in the future.






Toyota Crown Reimagining the Sedan
The all-new Toyota Crown breaks away from traditional sedan design, adopting a bold and modern exterior that exudes both elegance and athleticism. Its sleek silhouette, enhanced by a longer wheelbase and lower stance, conveys a sense of dynamism and sophistication. The interior, meticulously crafted with premium materials and thoughtful details, creates an inviting and comfortable space for both work and relaxation.
Toyota Crown: Performance and Comfort
The new Toyota crown delivers an exceptional driving experience, thanks to its refined powertrain and enhanced chassis dynamics. The Toyota New Global Architecture (TNGA) platform provides a solid foundation for both nimble handling and a smooth, comfortable ride. The Toyota Crown’s hybrid system, featuring a newly developed 2.5-liter engine, offers impressive fuel efficiency without compromising performance.
Toyota Crown: Technology at the Forefront
The all-new Toyota crown comes equipped with a suite of advanced technologies that enhance both safety and convenience. A newly developed multi-stage hybrid system optimizes powertrain performance, while the latest Toyota Safety Sense (TSS) suite provides comprehensive driver assistance features. Additionally, the Toyota Crown features a next-generation infotainment system with intuitive voice control and seamless connectivity.
Toyota Crown: Exterior Design
The all-new Crown departs from the traditional sedan styling of its predecessors, embracing a bold and modern aesthetic. The exterior is characterized by a sleek silhouette, accentuated by a long wheelbase and low stance. The front fascia features a striking grille design, flanked by sharp headlights that extend into the front fenders. The rear of the Crown is equally eye-catching, with a pair of taillights that wrap around the corners of the vehicle.








Catering to a Diverse Range of Needs
The new Crown is designed to cater to a diverse range of customers, from executives seeking a refined and comfortable business vehicle to individuals who appreciate a stylish and versatile sedan for personal use. With its flexible seating arrangements and generous interior space, the Crown can accommodate a variety of needs, making it a versatile choice for both work and leisure.
A Symbol of Toyota’s Innovation and Craftsmanship
The all-new Crown represents Toyota’s commitment to innovation and craftsmanship, showcasing the company’s ability to adapt to changing customer preferences and redefine the traditional sedan. With its exceptional design, advanced technology, and refined driving experience, the Crown is poised to set a new standard for luxury and sophistication in the sedan segment.



Toyota Crown: Interior Design
The interior of the Crown is a study in elegance and comfort. Premium materials, such as leather and wood, are used throughout the cabin, creating a luxurious ambiance. The front seats are generously sized and offer ample support, while the rear seats provide ample legroom for passengers. The dashboard is dominated by a large touchscreen infotainment system, which is complemented by a digital instrument panel.
Toyota Crown reviews:
The all-new Crown has received generally positive reviews from automotive critics. Here are some excerpts from various reviews:
- Car and Driver: “The new Crown is a bold and stylish take on the traditional sedan, with a luxurious interior and impressive technology package.”
- MotorTrend: “The Crown is a game-changer for Toyota, offering a level of refinement and sophistication that is unmatched in the company’s sedan lineup.”
- Edmunds: “The Crown is a truly remarkable vehicle that combines the best of both worlds, offering the luxury of a premium sedan with the practicality of a family car.”
- The Washington Post: “The Crown is a testament to Toyota’s commitment to innovation and craftsmanship, and it is sure to set a new standard for luxury and sophistication in the sedan segment.”
Overall, the all-new Crown has been praised for its bold and modern design, luxurious interior, exceptional driving experience, and advanced technology package. It is a true game-changer for Toyota, and it is sure to appeal to a wide range of customers.
FAQ about Toyota Crown:
1. What is the Toyota Crown?
The Toyota Crown is a luxury sedan that has been produced by Toyota since 1955. It is the flagship sedan for Toyota in the Japanese market, and it is also sold in other markets around the world.
2. What is the all-new Crown?
The all-new Crown is the 16th generation of the Toyota Crown, and it was unveiled in November 2023. It features a bold and modern exterior design, a luxurious interior, and advanced technology, including a newly developed hybrid system and a next-generation infotainment system.
3. When will the all-new Crown go on sale?
The all-new Crown is scheduled to go on sale in Japan in November 2023. Toyota plans to introduce the Crown to other markets in the future.
4. What are the key features of the all-new Crown?
The key features of the all-new Crown include:
- A bold and modern exterior design
- A luxurious interior
- An exceptional driving experience thanks to the TNGA platform
- A newly developed multi-stage hybrid system for improved fuel efficiency
- An advanced Toyota Safety Sense (TSS) suite
- A next-generation infotainment system with intuitive voice control and seamless connectivity
- Flexible seating arrangements and generous interior space
5. What is the Toyota Crown’s price?
The price of the Toyota Crown has not yet been announced. However, it is expected to be priced at a premium compared to other Toyota sedans.
6. What are the rivals of the Toyota Crown?
The Toyota Crown competes against other luxury sedans such as the Lexus ES, Acura TLX, and Cadillac CT6.
7. What is the fuel economy of the Toyota Crown?
The fuel economy of the Toyota Crown has not yet been announced. However, it is expected to be fuel-efficient, thanks to its newly developed hybrid system.
8. Is the Toyota Crown a safe car?
The all-new Crown comes equipped with a suite of advanced safety technologies, including the latest Toyota Safety Sense (TSS) suite. This suite includes features such as automatic emergency braking, lane departure warning, and lane keep assist.
9. What is the interior of the Toyota Crown like?
The interior of the all-new Crown is designed to be luxurious and comfortable. It features premium materials, such as leather and wood, and thoughtful details, such as heated and ventilated seats.
10. What is the technology like in the Toyota Crown?
The all-new Crown comes equipped with a next-generation infotainment system with intuitive voice control and seamless connectivity. It also features a variety of other advanced technologies, such as a head-up display and a digital rearview mirror.
11. What are the pros and cons of the Toyota Crown?
Pros:
- Bold and modern design
- Luxurious interior
- Exceptional driving experience
- Advanced technology
- Fuel-efficient hybrid system
- Comprehensive safety suite
Cons:
- Expected to be priced at a premium
- Limited availability in some markets
12. Is the Toyota Crown worth the money?
The Toyota Crown is a luxury sedan, and it is expected to be priced accordingly. However, it offers a number of features and benefits that justify its price tag. These include its bold and modern design, luxurious interior, exceptional driving experience, advanced technology, and fuel-efficient hybrid system.
13. Who should buy the Toyota Crown?
The Toyota Crown is a good choice for customers who are looking for a luxurious and stylish sedan with advanced technology. It is also a good choice for customers who are looking for a fuel-efficient and comfortable car.
14. What are the alternatives to the Toyota Crown?
There are a number of alternatives to the Toyota Crown, including the Lexus ES, Acura TLX, and Cadillac CT6. These sedans offer similar features and benefits to the Crown, but they may have different styling and pricing.
15. What is the future of the Toyota Crown?
The Toyota Crown is a popular model in the Japanese market, and it is expected to continue to be a strong seller in the future. Toyota is committed to investing in the Crown, and it is likely to continue to evolve and improve the model in the years to come.
16. What are the latest news and reviews of the Toyota Crown?
The all-new Crown was unveiled in November 2023, and it has since received positive reviews from automotive critics. Car and Driver praised the Crown’s bold and stylish design, while MotorTrend called it a game-changer for Toyota. Edmunds commended the Crown’s combination