2023 Billboard Music Awards Celebrates K-pop’s Global Dominance with Four New Categories

The 2023 Billboard Music Awards, held on November 19, marked a significant milestone in the global music industry by introducing four new categories dedicated to K-pop, recognizing the genre’s immense popularity and cultural impact worldwide.

These new categories, which reflect the growing influence of K-Pop on the international stage, include:

  • Top Global K-Pop Artist: This award recognizes the K-Pop artist who has achieved the greatest success across all platforms, including album sales, streaming, and social media engagement.
  • Top K-Pop Album: This award honors the K-Pop album that has performed best on the Billboard 200 chart, showcasing the commercial impact of K-Pop releases.
  • Top Global K-Pop Song: This award celebrates the K-Pop song that has garnered the most attention and engagement globally, highlighting the genre’s ability to transcend language and cultural barriers.
  • Top K-Pop Touring Artist: This award recognizes the K-Pop artist who has demonstrated exceptional success in live performances and fan engagement through their tours.

The introduction of these K-pop categories reflects the Billboard Music Awards’ commitment to recognizing the diverse and dynamic landscape of music, and their decision to dedicate four categories specifically to K-pop underscores the genre’s undeniable impact on the global music scene.

The winners of the K-Pop categories were selected based on year-end Billboard chart performances, ensuring that the awards truly reflect the artists and music that have resonated most with fans worldwide.

The 2023 Billboard Music Awards‘ celebration of K-pop is a testament to the genre’s remarkable growth and influence, paving the way for further recognition of K-pop artists and their contributions to the global music landscape.


Q: Who were some of the K-pop artists nominated in the new categories?

A: Some of the K-pop artists nominated in the new categories included:

  • Top Global K-pop Artists: BTS, BLACKPINK, SEVENTEEN, TWICE, EXO
  • Top Global K-pop Song: “Butter” by BTS, “Lalisa” by Lisa, “Next Level” by aespa, “Savage” by aespa, “Anti-Fragile” by LE SSERAFIM
  • Top Global K-pop Album: “Map of the Soul: 7” by BTS, “BE” by BTS, “The Album” by BLACKPINK, “Formula of Love: O+T=<3” by TWICE, “Don’t Call Me” by EXO
  • Top Male K-pop Artist: Jungkook, V, Jimin, Suga, Jin, RM, J-Hope
  • Top Female K-pop Artist: Lisa, Rosé, Jennie, Jisoo, Jihyo, Nayeon, Sana, Jeongyeon, Mina, Dahyun, Tzuyu

Q: Who won the new K-pop categories?

A: The winners of the new K-pop categories were:

  • Top Global K-pop Artist: BTS
  • Top Global K-pop Song: “Butter” by BTS
  • Top Global K-pop Album: “Map of the Soul: 7” by BTS
  • Top Male K-pop Artist: Jungkook
  • Top Female K-pop Artist: Lisa

Q: What does this recognition mean for K-pop?

A: The recognition of K-pop in the Billboard Music Awards is a significant milestone, demonstrating the genre’s mainstream appeal and global impact. It further solidifies K-pop’s position as a major force in the international music industry.

Q: What are some of the reasons for K-pop’s global success?

A: K-pop’s global success can be attributed to several factors, including:

  • Catchy melodies and infectious dance routines: K-pop songs are known for their catchy melodies, energetic dance routines, and synchronized choreography, which have a wide appeal to audiences worldwide.
  • Visual appeal and strong stage presence: K-pop idols are known for their attractive visuals, stylish fashion, and charismatic stage presence, which further enhances their popularity.
  • Social media engagement and fan culture: K-pop artists have a strong presence on social media, and their fans are known for their passionate support and active engagement. This creates a strong sense of community and helps to spread K-pop’s popularity.
  • Strategic marketing and global expansion: K-pop agencies have implemented effective marketing strategies to promote their artists internationally, and they have actively pursued opportunities to expand their reach into new markets.

Q: What is the future of K-pop?

A: K-pop is expected to continue its growth and popularity in the years to come. The genre has a strong foundation in terms of talent, production, and fan support, and it is well-positioned to maintain its global dominance. We can expect to see even more K-pop artists breaking records and achieving international success.

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