The Korean Business Research Institute has released its monthly boy group brand reputation rankings for November 2023, and BTS has topped the list for the 66th consecutive month. The rankings are determined through an analysis of consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 11 to November 11.
BTS achieved a brand reputation index of 9,173,202 for November, marking a 54.46% increase in their score since October. High-ranking phrases in BTS’s keyword analysis included “Jungkook,” “Billboard,” and “album,” while their highest-ranking related terms included “record,” “sell,” and “award.” The group’s positivity-negativity analysis also revealed a score of 90.98% positive reactions.
SEVENTEEN came in second place with a brand reputation index of 5,319,383, marking a 16.81% increase in their score since last month. NCT took third place with a brand reputation index of 3,630,678, followed by rookie boy group RIIZE at fourth place with a brand reputation index of 2,466,798. EXO rounded out the top five with a brand reputation index of 2,264,965.
Other notable rankings include:
- BTS: 1st place
- SEVENTEEN: 2nd place
- NCT: 3rd place
- RIIZE: 4th place
- EXO: 5th place
- Stray Kids: 6th place
- TXT: 7th place
- The Boyz: 8th place
- MONSTA X: 9th place
- ENHYPEN: 10th place
The Korean Business Research Institute noted that BTS’s continued dominance of the boy group brand reputation rankings is a testament to BTS’s global popularity and influence. The group has achieved numerous accolades throughout BTS’s career, including six Grammy Award nominations, 30 Billboard Music Awards, and 29 Golden Disc Awards.
SEVENTEEN’s rise to second place is also noteworthy, as the group has been gaining popularity in recent years thanks to BTS’s strong performances and high-quality music. NCT’s consistent ranking in the top three is also a testament to the group’s popularity and influence, as well as the strength of BTS’s different sub-units.
The entry of rookie boy group RIIZE into the rankings at fourth place is also a significant achievement, as the group only debuted in May 2023. RIIZE has quickly gained popularity thanks to their unique music style and charismatic performances.
The Korean Business Research Institute’s boy group brand reputation rankings are a valuable indicator of the popularity and influence of boy groups in South Korea. The rankings are also a useful tool for businesses and brands when making decisions about endorsements and partnerships.
Know more about BTS updates:
Q: What are the latest updates on BTS?
A: BTS has been busy lately, with a variety of activities and projects in the works. Here are some of the latest updates on the group:
- BTS is working on a new album. The group’s agency, Big Hit Music, has confirmed that BTS is currently working on a new album, which is expected to be released in early 2024.
- BTS is preparing for a world tour. Big Hit Music has also confirmed that BTS is planning to start a world tour in 2024. The tour is expected to include stops in major cities around the world.
- BTS is collaborating with a variety of brands. BTS has been collaborating with a number of brands in recent months, including Samsung, FILA, and Hyundai. The group has also launched their own line of merchandise.
- BTS is involved in a number of charitable initiatives. BTS is actively involved in a number of charitable initiatives, including UNICEF’s Love Myself campaign and the One Dream One Korea Foundation.
Q: What are BTS members working on individually?
A: BTS members are also working on a number of individual projects. Here are some of the latest updates on their individual activities:
- Jungkook is set to release a solo album in 2024. He has also collaborated with Charlie Puth on the single “Left and Right.”
- J-Hope is set to release a solo album in 2024. He has also collaborated with Becky G on the single “Chicken Noodle Soup.”
- RM has been working on his own music and collaborating with other artists. He has also been appearing on various variety shows.
- Jin has been appearing on various variety shows and hosting events. He has also released a solo single, “The Astronaut.”
- Suga has been working on his own music and collaborating with other artists. He has also been appearing on various variety shows.
- Jimin has been appearing on various variety shows and hosting events. He has also released a solo single, “Friends.”
- V has been appearing on various variety shows and hosting events. He has also released a solo single, “Sweet Night.”
Q: What are BTS fans, ARMY, saying about the latest updates?
A: BTS fans, ARMY, are excited about the latest updates on the group. They are looking forward to BTS’s new album and world tour. They are also supportive of the members’ individual activities.
Here are some of the latest reactions from ARMY on social media:
- “I can’t wait for BTS’s new album! I know it’s going to be amazing.”
- “I’m so excited for BTS’s world tour! I can’t wait to see them live.”
- “I’m so proud of all the members for their individual activities. They’re all so talented and hardworking.”
- “I’m so grateful to be an ARMY. BTS and the ARMY have brought so much joy into my life.”
Taylor Swift Secures Apple Music’s Artist of the Year Title for 2023
